AI-native product development
Embedding AI where it removes real friction, like inline source creation inside a legacy enterprise workflow, instead of bolting it on.
Design Leader
I turn organizational complexity into product strategy.
I lead design for AI-native and enterprise SaaS products, identifying the problems that matter, aligning cross-functional leadership, guiding execution, and measuring the outcome. Less “designing screens,” more building the conditions for great products to ship.
What I lead
A design leadership practice built around strategy, systems, and measurable impact, not deliverables.
Design systems & standards
Reframing reliability, versioning and validation as design problems so teams ship consistent, error-resistant experiences at scale.
UX strategy & research
Running mixed-method research with admins and executives, then turning qualitative signal into evidence-backed, vote-ranked roadmaps.
Accessibility
Treating accessibility as a baseline of quality, building toward WCAG AA across the products and teams I guide.
Cross-functional leadership
Aligning product, engineering and technical communication leaders around a shared problem and a single roadmap.
Team building & mentoring
Managing UX teams, advocating for user-centered practice, and ensuring project alignment and clear stakeholder communication.
Selected work
Case studies
Design leadership across enterprise SaaS, platform design, product strategy and organizational change.
Enterprise SaaS
AI-native
Design systems
UX strategy
From frustration to flow: rebuilding the Program Builder
Led research, stakeholder alignment and design for a ground-up rebuild, introducing drag-and-drop authoring, AI-powered inline source creation, versioning, testing and dynamic timezones. Result: −58% setup time and a doubling of monthly customer growth.
Read the case studySend emailExisting
Slack nudgeNew
Platform
Systems thinking
Stakeholder alignment
Program Versioning
Led a three-phase, multi-quarter platform initiative letting admins safely edit live programs, a copy-based draft model that shipped 100+ tickets with zero active-program disruptions.
Read the case studyEmail3
End +2
End risk1
Product strategy
MVP scoping
PRD authorship
Program Testing
Authored the PRD and designed a dry-run simulation that made publishing feel safe for the first time, a disciplined vision-vs-MVP story shipped with zero live side effects.
Read the case studyPhase 1 · End-userDone
Phase 2 · CSMDone
Phase 3 · AdminDone
Org transformation
Governance
Design ops
Accessibility at Scale
Initiated and led a company-wide accessibility program, strategy, vendor management, design-system governance, engineering alignment and customer retention, through to VPAT certification.
Read the case study0%
Reduction in setup time
+0%
User satisfaction
+0%
Adoption & engagement
−0%
Support tickets & issues
Let's build
Looking for design leadership that drives outcomes?
I help teams turn ambiguous, organization-wide problems into strategy, aligned roadmaps, and shipped products.
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